Blackberry (BBRY) has been a popular name among retail consumers as well as business enterprises. But due to intense competition the company is losing its customer base rapidly as they are shifting to smartphones of Apple (AAPL), Samsung and Google (GOOG),(GOOGL) Sources have confirmed that the company is in a rejuvenation mode and thus is slated to bring the Passport smartphone to the global market by end of this month. What extra features have been added to this model could be an interesting study in itself. And how this new model can help Blackberry revive is another question which is likely to get answered in the forthcoming sections. So, let's take a quick peek and find out.
What's the USP?
As the company is facing the onslaught of cheap Android phones, Blackberry once again is returning to its core, the popular QWERTY keypad. The unique Blackberry Passport would offer a 4.5 inch square screen with a touch-enabled keyboard.
The buyers will be able to browse through web pages, apps and emails by lightly brushing their fingers over the keys, which helps with things like scrolling and cursor placement. The touch enabled keypad offers an even more productive and precise Blackberry 10 experience, opening up umpteen possibilities for app users.
Under the hood there is a Qualcomm Snapdragon quad-core chip. The chip has 3GB RAM with 32GB internal storage capacity which can be modified till 64GB using microSD support.
Meanwhile the rear-facing camera is of 13MP, with a 2MP shooter at the front. The USP is the ultra-wide composition which allows seeing more stuff on the display. "The Passport is like the IMAX of productivity, and you don't have to sacrifice screen real estate, vertically or horizontally."
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